{"id":6363,"date":"2022-12-21T09:00:25","date_gmt":"2022-12-21T08:00:25","guid":{"rendered":"https:\/\/hololens-partner.de\/?p=6363"},"modified":"2023-04-06T12:12:08","modified_gmt":"2023-04-06T10:12:08","slug":"augmented-reality-im-e-commerce-moeglichkeiten","status":"publish","type":"post","link":"https:\/\/hololens-partner.de\/de\/augmented-reality\/augmented-reality-im-e-commerce-moeglichkeiten\/","title":{"rendered":"Augmented Reality im E-Commerce &#8211; M\u00f6glichkeiten"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Die M\u00f6glichkeiten von AR im E-Commerce sind sehr vielf\u00e4ltig \u2013 die Herausforderungen sind es allerdings auch. L\u00e4ngst nicht alle Produkte oder Branchen eignen sich f\u00fcr die Implementierung von Augmented Reality Shopping \u2013 jedenfalls noch nicht. Die Entwicklung geeigneter Apps und die Notwendigkeit, Kunden vom Einsatz von Augmented Reality zu \u00fcberzeugen, sind nur einige der Punkte, die es zu beachten gilt. Unternehmen, die Augmented Reality im E-Commerce gekonnt einsetzen, werden allerdings langfristig zu den Gewinnern z\u00e4hlen, glauben Experten.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hololens-partner.de\/de\/augmented-reality\/augmented-reality-im-e-commerce-moeglichkeiten\/#Augmented_Reality_Shopping_kann_zur_Bruecke_zwischen_zwei_Welten_werden\" >Augmented Reality Shopping kann zur Br\u00fccke zwischen zwei Welten werden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hololens-partner.de\/de\/augmented-reality\/augmented-reality-im-e-commerce-moeglichkeiten\/#Wird_das_Smartphone_von_der_AR_Brille_ersetzt\" >Wird das Smartphone von der AR Brille ersetzt?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hololens-partner.de\/de\/augmented-reality\/augmented-reality-im-e-commerce-moeglichkeiten\/#Ziehen_die_Kunden_bei_AR_im_E-Commerce_mit\" >Ziehen die Kunden bei AR im E-Commerce mit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hololens-partner.de\/de\/augmented-reality\/augmented-reality-im-e-commerce-moeglichkeiten\/#Fragen_und_Antworten\" >Fragen und Antworten<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Augmented_Reality_Shopping_kann_zur_Bruecke_zwischen_zwei_Welten_werden\"><\/span>Augmented Reality Shopping kann zur Br\u00fccke zwischen zwei Welten werden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>Das Einkaufserlebnis ist f\u00fcr viele Menschen Teil eines Rituals, auf das sie nicht verzichten m\u00f6chten. Der sprichw\u00f6rtliche Einkaufsbummel endet schlie\u00dflich nicht immer mit einem Kauf. In der Online-Welt w\u00fcrde man von Conversion sprechen. Einkaufsstra\u00dfen und Shopping-Malls sind mehr als nur Orte, an denen man sich Dinge des t\u00e4glichen Bedarfs holt wie etwa im Discounter. Au\u00dferdem setzen viele Kunden nach wie vor auf eine pers\u00f6nliche Beratung, wenngleich diese in vielen Gesch\u00e4ften des Einzelhandels auch nicht mehr das ist, was sie fr\u00fcher einmal war.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-6373\" src=\"https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/online-handel.webp\" alt=\"online handel\" width=\"581\" height=\"436\" srcset=\"https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/online-handel-200x150.webp 200w, https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/online-handel-300x225.webp 300w, https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/online-handel-400x300.webp 400w, https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/online-handel.webp 581w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-6377\" src=\"https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/AR-im-E-Commerce.webp\" alt=\"AR im E-Commerce\" width=\"581\" height=\"436\" srcset=\"https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/AR-im-E-Commerce-200x150.webp 200w, https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/AR-im-E-Commerce-300x225.webp 300w, https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/AR-im-E-Commerce-400x300.webp 400w, https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/AR-im-E-Commerce.webp 581w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p>Kaufhausketten mussten schon vor der Corona-Pandemie horrende Einbu\u00dfen hinnehmen, weil Kundinnen und Kunden immer seltener die ehemaligen Konsumtempel aufgesucht haben.<\/p>\n<p>Der USP der pers\u00f6nlichen Beratung gegen\u00fcber dem oftmals gescholtenen Online-Handel zieht auch nur so lange, wie gen\u00fcgend kompetentes Personal zur Verf\u00fcgung steht, um die gew\u00fcnschten Informationen zur Verf\u00fcgung zu stellen.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p>Gleichzeitig fehlt beim E-Commerce online oft genau diese Schnittstelle und wird mehr schlecht als recht von Chatbots \u00fcbernommen. Anfragen per E-Mail sind umst\u00e4ndlich und nehmen insbesondere beim spontanen Einkauf mit der Smartphone-App zu viel Zeit in Anspruch. <a href=\"https:\/\/hololens-partner.de\/de\/augmented-reality\/was-ist-augmented-reality\/\" target=\"_blank\" rel=\"noopener\">Augmented Reality<\/a> kann sowohl online als auch offline Br\u00fccken schlagen. Sei es durch kompetente Online-Beratung durch reale Support-Mitarbeiter oder \u00fcber intelligente Programme, die die neue Kleidung, die neue Brille, M\u00f6bel oder sogar das neue Auto in die eigenen vier W\u00e4nde (bzw. davor) projizieren k\u00f6nnen.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><h2><span class=\"ez-toc-section\" id=\"Wird_das_Smartphone_von_der_AR_Brille_ersetzt\"><\/span>Wird das Smartphone von der AR Brille ersetzt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gro\u00dfe M\u00f6belh\u00e4user bieten schon l\u00e4nger die M\u00f6glichkeit, mit einer speziellen AR-App K\u00fcchenzeilen, Sofas oder Schrankw\u00e4nde in Echtzeit auf dem Handy-Display darzustellen \u2013 und zwar vor dem von der Videokamera eingefangenen Hintergrund im eigenen Haushalt. Hier bietet AR nat\u00fcrlich einen gewaltigen Vorteil gegen\u00fcber dem Besuch im M\u00f6belhaus, wo man zwar die M\u00f6bel in natura bewundern kann, dies aber meist auch nur in einer Farbe und nicht im Kontext zu eigenen Teppichen, Tapeten und r\u00e4umlichen Ma\u00dfen.<\/p>\n<p>Ambitionierter sind AR Anwendungen, bei denen Produkte interaktiv erkl\u00e4rt werden oder man mit einer AR Brille auf der Nase durch einen Laden zum gesuchten Regal gef\u00fchrt wird. Da <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wearable_technology\" target=\"_blank\" rel=\"noopener\">Wearables<\/a> wie die <a href=\"https:\/\/hololens-partner.de\/de\/\" target=\"_blank\" rel=\"noopener\">HoloLens 2<\/a> von Microsoft aber noch nicht im Endkundensegment angekommen sind, spielt das Smartphone hierbei die Hauptrolle.<\/p>\n<p>Das k\u00f6nnte sich mit kleineren und unauff\u00e4lligeren Augmented Reality Brillen \u00e4ndern, die sich ganz selbstverst\u00e4ndlich in unseren Alltag integrieren lassen. Fachleute gehen davon aus, dass dies der n\u00e4chste logische Schritt in der Digitalisierung sein wird, der zudem viele Barrieren aufheben wird. Mittlerweile gibt es sogar Prototypen von Kontaktlinsen, die \u00fcber Augmented Reality Funktionalit\u00e4t verf\u00fcgen.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-no-small-visibility\" style=\"align-self: flex-start;margin-right:auto;width:100%;max-width:25px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color4);border-color:var(--awb-color4);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-transform:none;\"><p><span style=\"color: #b51621; font-size: 25.6px; font-family: 'Barlow Condensed',sans-serif; font-weight: 400;\">PLANSYSTEME<\/span><br \/>\n<span style=\"font-size: 28px; font-weight: bold;\">HABEN SIE IRGENDWELCHE FRAGEN? GERNE K\u00d6NNEN SIE UNS KONTAKTIEREN!<\/span><br \/>\nBitte z\u00f6gern Sie nicht uns zu kontaktieren. In einem ersten unverbindlichen Gespr\u00e4ch finden wir heraus, wie wir Ihnen helfen k\u00f6nnen und ob unsere L\u00f6sungen zu Ihren Bed\u00fcrfnissen passen. Wir freuen uns auf Sie!<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:100px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:uppercase;\" target=\"_self\" title=\"HoloLens 2 kaufen\" aria-label=\"HoloLens 2 kaufen\" href=\"https:\/\/hololens-partner.de\/de\/hololens-2-kaufen\/#kontakt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jetzt eine kostenlose Erstberatung anfordern <\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><h2><span class=\"ez-toc-section\" id=\"Ziehen_die_Kunden_bei_AR_im_E-Commerce_mit\"><\/span>Ziehen die Kunden bei AR im E-Commerce mit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Derzeit ist es nicht sinnvoll, f\u00fcr jedes Produkt eine AR-Implementierung anzubieten. Wer nur Klopapier kaufen m\u00f6chte, ben\u00f6tigt keine Augmented Reality Anwendung, um die Kaufentscheidung zu treffen. F\u00fcr gr\u00f6\u00dfere, hochpreisige Anschaffungen sind AR-L\u00f6sungen allerdings sehr gefragt, da sie eine pers\u00f6nliche Beratung und Konfiguration (z. B. bei Autos, M\u00f6beln, Unterhaltungselektronik) unterst\u00fctzen k\u00f6nnen.<\/p>\n<p>Entscheidend d\u00fcrfte sein, dass solche AR-Angebote f\u00fcr die Kunden niedrigschwellig nutzbar und einfach zu bedienen sind, um nicht von der Nutzung abzuschrecken. Au\u00dferdem sollte es einen sinnvollen Mehrwert geben, der die Entwicklung teurer AR-L\u00f6sungen im E-Commerce rechtfertigt.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep Abstand zwischen Artikel\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-11\"><h2><span class=\"ez-toc-section\" id=\"Fragen_und_Antworten\"><\/span>Fragen und Antworten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:#3e3e3e;--awb-divider-hover-color:#3e3e3e;--awb-icon-color:#ffffff;--awb-title-color:#e10707;--awb-content-color:#ffffff;--awb-icon-box-color:#3e3e3e;--awb-toggle-hover-accent-color:#b51621;--awb-title-font-family:&quot;barlow&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-content-font-family:&quot;Muli&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-6363-1\"><div class=\"fusion-panel panel-default panel-55d7aa7596e387a29 fusion-toggle-no-divider\" style=\"--awb-title-color:#e10707;--awb-content-color:#ffffff;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_55d7aa7596e387a29\"><a aria-expanded=\"false\" aria-controls=\"55d7aa7596e387a29\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6363-1\" data-target=\"#55d7aa7596e387a29\" href=\"#55d7aa7596e387a29\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Was braucht man f\u00fcr Augmented Reality?<\/span><\/a><\/h4><\/div><div id=\"55d7aa7596e387a29\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_55d7aa7596e387a29\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>F\u00fcr die Nutzung von Augmented Reality im E-Commerce wird eine AR-Brille wie die Microsoft HoloLens 2 gebraucht, die passende Software mit Inhalten und Anwendungen und eine Internetverbindung.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6e8383da967fa2f17 fusion-toggle-no-divider\" style=\"--awb-title-color:#e10707;--awb-content-color:#ffffff;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_6e8383da967fa2f17\"><a aria-expanded=\"false\" aria-controls=\"6e8383da967fa2f17\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6363-1\" data-target=\"#6e8383da967fa2f17\" href=\"#6e8383da967fa2f17\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Welche Unternehmen nutzen AR im E-Commerce?<\/span><\/a><\/h4><\/div><div id=\"6e8383da967fa2f17\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_6e8383da967fa2f17\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Zu den Unternehmen geh\u00f6ren Google mit Google Maps, Amazon mit Amazon AR und auch das schwedische M\u00f6belhaus Ikea mit der IKEA Place App.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0c5ba82a99254635b fusion-toggle-no-divider\" style=\"--awb-title-color:#e10707;--awb-content-color:#ffffff;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0c5ba82a99254635b\"><a aria-expanded=\"false\" aria-controls=\"0c5ba82a99254635b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6363-1\" data-target=\"#0c5ba82a99254635b\" href=\"#0c5ba82a99254635b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Was kann AR im Online Marketing leisten?<\/span><\/a><\/h4><\/div><div id=\"0c5ba82a99254635b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0c5ba82a99254635b\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>AR kann die Kaufentscheidung der Verbraucher*innen erheblich erleichtern und beeinflussen. Der Schl\u00fcssel zur Steigerung des Absatzes und der Reduzierung von Retouren ist\u00a0 so viele Informationen wie m\u00f6glich zu geben.\u00a0 Hilfreich sind eine gute Produktbeschreibung, hochwertige Bilder und positive Bewertungen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"tags":[23,22,174,219,220],"class_list":["post-6363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmented-reality","tag-ar","tag-augmented-reality","tag-e-commerce","tag-marketing","tag-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmented Reality im E-Commerce | HoloLens 2 kaufen<\/title>\n<meta name=\"description\" content=\"Die M\u00f6glichkeiten von AR im E-Commerce sind sehr vielf\u00e4ltig und kann Unternehmen zu hohen Ums\u00e4tzen f\u00fchren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hololens-partner.de\/de\/augmented-reality\/augmented-reality-im-e-commerce-moeglichkeiten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Reality im E-Commerce | HoloLens 2 kaufen\" \/>\n<meta property=\"og:description\" content=\"Die M\u00f6glichkeiten von AR im E-Commerce sind sehr vielf\u00e4ltig und kann Unternehmen zu hohen Ums\u00e4tzen f\u00fchren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hololens-partner.de\/de\/augmented-reality\/augmented-reality-im-e-commerce-moeglichkeiten\/\" \/>\n<meta property=\"og:site_name\" content=\"HoloLens 2 kaufen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/login\/?next=httpswww.facebook.comPlansystemeGmbH\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-21T08:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T10:12:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hololens-partner.de\/wp-content\/uploads\/2022\/12\/Augmented-reality-e-commerce.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sandra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Plansysteme\" \/>\n<meta name=\"twitter:site\" content=\"@Plansysteme\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"18\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\\\/\\\/hololens-partner.de\\\/de\\\/augmented-reality\\\/augmented-reality-im-e-commerce-moeglichkeiten\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hololens-partner.de\\\/de\\\/augmented-reality\\\/augmented-reality-im-e-commerce-moeglichkeiten\\\/\"},\"author\":{\"name\":\"Sandra\",\"@id\":\"https:\\\/\\\/hololens-partner.de\\\/en\\\/#\\\/schema\\\/person\\\/e454c712b06c6ec71fd33bdadbba60d7\"},\"headline\":\"Augmented Reality im E-Commerce &#8211; 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